Instagram's 90-Minute Videos: What Clip Creators Should Know

Instagram is testing videos up to 90 minutes long with a feature called Features, starting October 26, 2026 with select US creators. The test lets you upload full streams, podcasts and long-form content, then link short Reels to the full video so viewers can watch the whole thing without leaving Instagram. If you clip gaming streams or talk content, this changes how you use the platform.

What Features does

Features lets you post horizontal videos up to 90 minutes. A viewer watching a Reel can tap through to the full video. Instagram vice president Tessa Lyons said, "You see a clip of a podcast that you love, you can just click and continue watching or watch the full video."

The feature was tested in Brazil and is now expanding to tens of thousands of US creators. Early creators testing the feature include podcast host Emma Grede, beauty creator Monet McMichael, interviewer Preston Rakovsky, and football creator Donald De La Haye. Long videos will appear on the Explore page and in other parts of Instagram. Creators won't have to make their videos exclusive to Instagram and can continue using existing advertising deals.

Instagram also plans to bring Features to its TV app, which launched late 2025 as a Reels-focused experience and pilot for Amazon Fire TV devices in the US. The app has since expanded to Samsung, Google TV and Apple TV in the US.

Why this matters for clip creators

Instagram has been a short-form platform. Reels go up to 20 minutes, but anything over 3 minutes is not recommended to new audiences. You can now upload a full stream or VOD and use Reels as trailers for the long video.

This works if your audience is already on Instagram and wants to watch more than a clip.

What works best on Instagram

Consider your audience and goals when choosing between short and long formats. Test different clip lengths and formats to see what resonates with your viewers.

How to use Features with your streams

1. Upload the full stream or VOD as a Feature.
2. Cut the best moments into Reels with ViceForge. Pick AI Gaming for action and kills, or AI Creator for talk and podcast-style content.
3. Post the Reels and link them to the full video.

This gives viewers a choice: watch the clip or tap through to the full stream.

Quick checklist

• Features is in testing with select US creators (October 26, 2026). Not available to everyone yet.
• Horizontal videos up to 90 minutes.
• Reels can link to the full video.
• Upload your stream as a Feature, then post Reels as trailers.

Instagram's TV push

Tessa Lyons said, "We think the best viewing experience for long-form horizontal content is on a big horizontal screen." Instagram is testing a Series feature that organizes episodic Reels on your profile. Series testing will expand to the US by late 2026 or early 2027.

Instagram is also testing live videos in the Reels tab in Brazil and Indonesia, with a US rollout planned for 2027. That feature lets broadcasts reach people who do not follow the creator.

What this means for your workflow

If you stream on Twitch or YouTube, you already have long VODs. You can now repurpose them on Instagram.

Use Features for full episodes, interviews or streams where the audience wants the whole thing. Use Reels for reach. The two formats work together, not against each other.

Sources

• Dexerto: Instagram takes aim at YouTube with new 90-minute video test
• The Verge: Instagram heads for TV with a new video format called 'Features'