YouTube Report: 72% of Creators Use AI Video, Here's What It Means

YouTube's new Culture & Trends report shows creators using generative AI video to explore identity and share passions.

What the report found

YouTube's Culture & Trends team researched generative video trends over the past year and surveyed thousands of people aged 14 to 44 who are active online.

72% of surveyed video posters say they use AI on videos or images. More than two-thirds of people who post AI videos have featured themselves in their content.

61% of surveyed video posters agree they are interested in using AI to insert themselves into content. Rather than using AI strictly for utility, creators use it to direct their own lives and visualize complex emotions.

How creators use generative AI video

Creators use generative AI video in several ways:

Personal identity exploration. Creators weave AI imagery into a visual record of their identity. In "hug your younger self" videos, people animate and interact with childhood photos to express emotions that are difficult to put into words. Through comments and video responses, these videos became a social experience that evoked nostalgia and emotional rapport with other participants.

Passion projects without constraints. Hobbyists remove the constraints of reality and discover fresh approaches to personal passions. Prospective fashion designers turn flat sketches into photoreal runway looks. Fans visualize themselves in tactile cosplay or generate novel fan fiction, such as Minecraft creator Kristufer hosting ASMR mukbangs inside fictional block-world restaurants.

Community building. Generative AI creativity is particularly valuable when it deepens the connection between people and their communities, whether creators with expansive creative visions or people with very specific and personal shared interests.

What this means for clip creators

Consider AI as a tool for self-expression. The same applies to clipping.

AI picks the moments, you control the story. The AI finds action, kills, big reactions or strong statements. You still decide which clips to post, how to edit them, and what captions to use. The AI does not replace your voice. It speeds up the work so you can focus on the story.

Personal passion drives the content. Generative AI creativity works best when it connects people to their communities. The same is true for clips. Focus on clips that show your reaction to a moment, your commentary, or your personality rather than generic highlights. AI helps you find those moments faster.

Authenticity still matters. People use AI to express identity, not to fake it. Your clips should do the same. Use AI to cut the boring parts and surface the moments where you were genuinely excited, funny or frustrated. Those are the clips that build a community.

How AI fits into your workflow

Upload and pick the mode. When you upload to ViceForge, choose AI Gaming for action games or AI Creator for talk, IRL and podcast-style videos. The AI finds the best moments while you set the output format and caption style.

Review the clips. Every clip gets a score from 0 to 100 based on the strength of the moment, clip length and how many signals agree. The top clip is marked "Post this first." You decide which clips to keep, edit or delete.

Edit what matters. Adjust the start and end, change the caption style, or add a hook that opens with the peak moment. AI does the heavy lifting. You do the creative work.

Post consistently. AI helps creators explore identity and share passions. For streamers and clip creators, AI helps you post more often without spending hours in an editor. Consistency builds an audience.

Sources

• YouTube Official Blog: Human Creativity and AI